While BQool’s Repricing Central offers an enormous amount of flexibility for users to decide how to compete depending on various market conditions, we now offer various preconfigured default rule types that are tried and tested:
To get started, click on the “Repricing Rules” menu, followed by “Add New Rule.”
5 Rule Type
At “Rule Type,” you can start by choosing the appropriate repricing strategy.
1. Match Buy Box:
When you are not able to get the Buy Box: Matches the price of the Buy Box Owner to avoid the intense price competition. It is suggested for the sellers with a high number of store positive feedbacks and rates.
When you get the Buy Box: there is no price change.
2. Undercut the Buy Box Price – Oscillate:
When you are not able to get the Buy Box: Only competes with the Buy Box Owner and goes to a lower price to increase the chances of getting the Buy Box.
However, if the price of a Buy Box Owner equals or is lower than your Min Price, your price will be adjusted to your Max Price by the system to prevent losing profits. On the other hand, when Buy Box owners raise their price (above your Min price), your price will goes to a lower price to increase the chances of getting the Buy Box.
3. Undercut the Buy Box Price:
When you are not able to get the Buy Box: Only competes with the Buy Box Owner and goes to a lower price to increase the chances of getting the Buy Box.
When you get the Buy Box: The price will be raised to increase your profit.
4. Target the Lowest FBA Price:
When you are not able to get the Buy Box: Only competes with the lowest price FBA sellers, except FBM sellers to remain at the lowest price among FBA competitors.
When you get the Buy Box: The price will be raised to increase your profit.
5. Target the Lowest Price:
When you are not able to get the Buy Box: To remain at the lowest price among competitors, the system only competes with the lowest price sellers.
When you get the Buy Box: Make sure your price is the lowest among all competitors (If it does, it will be tried to increase the price by the system to raise the profit.)
A. Competitors
Compete with
At the “Competitors” screen, these settings define who your competitors are in your strategy: Compete with the Lowest Price Seller or the Buy Box Owner.
(Please note that the “Compete with” dropbox selection will affect the subsequent workflow depending on whether you choose to compete against the “Lowest Price” or the “Buy Box Price")
Competitor Type
Amazon, FBA, FBM, Non-Featured FBA, and Non-Featured FBM sellers.
Custom Settings
Filter the competitors by the excluded or included settings.
For example,
- excluded or included sellers by ID,
- excluded or included sellers with free shipping,
- excluded or included sellers with expedited shipping,
- exclude sellers' positive feedback rating lower than xxx %
- exclude sellers' total feedback count lower than xxx
- exclude sellers with back-ordered products,
- exclude Sellers with handling time more than xxx days,
- Set the item condition you would like to compete against. Same, Better, Used, or Collectible (only available for used products.)
- SFP Ownership (Seller-Fulfilled Prime) is available for items by FBM delivery only.
If the your or competitors' items are SFP, you can set up the SFP items as FBA or FBM for repricing to compete with other sellers.
*For more information regarding Custom Setting, please visit Custom Settings.
When you are satisfied, click on “Next”
B. Get the Buy Box
At the “Get Buy Box” screen, the settings here define your strategy when you are not in the Buy Box.
The available options displayed will be dependent on whether you choose to compete against the “Lowest Price” or the “Buy Box Price” as selected from the previous screen.
Compete with: Buy Box Price
Compete with: Lowest Price
Advanced Settings
1. You can set special repricing settings for unique competition scenarios.
Please note that “Advanced Settings” will be applied first when they have been turned on and “Get Buy Box” settings will be overridden.
Turn on the slider to activate the Advanced Settings.
*Please visit the " Advanced Settings " support page to learn more details
2. When you turn off Advanced Settings, your price will be repriced by the system based on your Get Buy Box setting.
Scenario 1: Compete with Lowest Price
When you don’t win the Buy Box, choose to compete with the seller who has the Lowest Price.
Competition Found Between Min & Max
When Competitor is above Min Price:
Choose how to compete when your competitor's price is greater than your Min Price.
- Competitor +/- value: set Your Price according to your competitor's price.
- Min Price + value: set Your Price according to your Min Price.
- Max Price - value: set Your Price according to your Max Price.
- Your Price +/- value: set Your New Price according to your current price
When Competitor is below Min Price
Choose how to compete when your competitor's price is less than your Min Price.
- Use Auto Compete: When the lowest price is below Your Min Price, Auto Compete actively finds the next competitor and applies the corresponding Repricing Settings.
*Learn more about Auto Compete - Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
When Competitor equals Min Price
Choose how to compete when your competitor's price equals your Min Price.
- Use Auto Compete: When the lowest price is equals Your Min Price, Auto Compete actively finds the next competitor and applies the corresponding Repricing Settings.
*Learn more about Auto Compete - Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
Competition Found Outside Min & Max
If all competitors' prices are outside the Min and Max Price, you can choose to not reprice, customize the price, or fix the price.
Competition Not Found
If there are no competitors, meaning you’re the only seller to selling the item, or you has set a rule to exclude all the competitors.
You can set up the selling price to meet requirements: “Max Price”, “Do not Reprice”, or “Customize the Price” will be applied.
Scenario 2: Compete with Buy Box
When you don’t win the Buy Box, choose to compete with the seller who has Buy Box owner.
Buy Box Winner Found Between Min & Max
When Buy Box Winner is above Min Price:
Choose how to compete when Buy Box Winner price is greater than your Min Price.
- Buy Box Price +/- value: set Your Price according to your competitor's price.
- Min Price + value: set Your Price according to your Min Price.
- Max Price - value: set Your Price according to your Max Price.
- Your Price +/- value: set Your New Price according to your current price
When Buy Box Winner is below Min Price:
Choose how to compete when your competitor's price is less than your Min Price.
- Use Auto Compete: [Double Buy Box only] Auto Compete actively finds the next Buy Box winner and applies the corresponding Repricing Setting.
*Learn more about the Double Buy Box - Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
When Buy Box Winner equals Min Price:
Choose how to compete when your competitor's price equals your Min Price.
- Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
Buy Box Winner Found Outside Min & Max
Choose a new price for scenarios where the Buy Box winner(s) is not included within your Min and Max prices.
When Buy Box Winners found above Max Price
When Buy Box Winners found below Min Price
When Buy Box Winners found below Min Price & above Max Price
- Do Not Reprice: leave Your Price unchanged
- Min Price + value: set Your Price according to your Min Price.
- Max Price - value: set Your Price according to your Max Price.
- Your Price +/- value: set Your New Price according to your current price
Buy Box Winner Not Found
If there is no Buy Box owner found, the setting “Do Not Reprice”, “Min/ Max Price”, “Fixed Price “, or “Your Price “will be applied.
- Do Not Reprice: leave Your Price unchanged
- Min Price + value: set Your Price according to your Min Price.
- Max Price - value: set Your Price according to your Max Price.
- Your Price +/- value: set Your New Price according to your current price
Competition Not Found
When you are the only seller or Buy Box Winners are excluded by your settings, the setting “Use Max Price “, “Do Not Reprice”, or “Customize Your Price“ will be applied.
*To learn more details of the rule settings in "Get Buy Box" section, please visit the "Get Buy Box settings" support page.
C. Stay in the Buy Box
The “Stay in Buy Box” screen is designed to maximize your time in the Buy Box with different repricing tactics and approaches, which are available in the Buy Box settings.
The strategies in Buy Box settings will determine how your price will react when you are in the Buy Box. You will be able to select the competitor's fulfillment type. We recommend excluding Non-Featured Merchants and focusing on the feature merchants.
1. Lower or Raise my Buy Box Price
When the competitor’s price is below your price, your price will compete with it to make sure the price is the lowest among all competitors.
When your price is the lowest price among all competitors, it will still be raised to compete with other sellers, but remains the lowest among all competitors.
2. Raise my Buy Box Price to Maximize Profit
Whether your price is the lowest or not, it will compete with other sellers who have prices above your price to maximize the profit.
3. Lower my Buy Box Price to Stay Competitive
Your price will compete with the competitor who has the lowest price to make sure your price is the lowest. However, if your price is the lowest, it will not be repriced.
4. Do Not Change my Buy Box Price
When you win Buy Box Ownership, there will be no repricing until you lose Buy Box ownership.
*For detailed information regarding the tactics of the Buy Box settings, please visit the "Specify Buy Box Settings" support page.
D. Schedule
Schedule is not a compulsory setting, but user can choose from either Repeated Schedule or Fixed Date Schedule.
Set up the Repricing Paused Time and the price of the listings depending on your requirements (Either Set Repeated Schedule or Set Fixed Date Schedule)
Set Repeated Schdule
1. Choose the time zone and time for pausing repricing.
2. Set up the restart time for repricing.
3. Select the days to be repeated for every week.
4. Set up the price for pause repricing.
- Your Price: To increase or reduce the listing price based on the newest price before paused repricing.
- Max Price: Remain at the Max Price or reduce the price based on the Max Price.
- Min Price: remain at the Min Price or increase the price based on the Min Price.
Set Fixed Date Schdule
1. Choose the time zone and time for pausing repricing.
2. Set up the restart time for repricing.
3. Set up the price for pause repricing.
- Your Price: To increase or reduce the listing price based on the newest price before paused repricing.
- Max Price: Remain at the Max Price or reduce the price based on the Max Price.
- Min Price: Remain at the Min Price or increase the price based on the Min Price.
*For a more detailed functionality walkthrough, please visit the Repricing Schedule
E. Rule Overview
Click on the plus sign to check the Rule Settings. They can be reviewed on this page:
Click on the Pencil Icon to revise settings, if necessary.
Click Save to complete the Repricing Setting.
F. Repricing Start
Go back to the Active Listings page->Select the rules->Click Save.
Congratulations! You are good to go!
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