Budget Manager helps you spend your ad budget more efficiently by automatically reallocating it to where it performs best. It monitors each campaign’s recent spend and performance, then adjusts budgets regularly to keep top-performing campaigns funded and prevent early budget exhaustion.

You can share a single budget across multiple campaigns within the same store and marketplace. By managing one total budget instead of individual campaign budgets, Budget Manager simplifies budget control while maximizing overall campaign performance.

☺ Add campaigns to a budget group if you want to make your ad spend more cost-aware and performance-driven.

Below are the navigation paths for Budget Manager:

Stores 

Select marketplace(s) or store(s) you want to check. 

Budgeting Group Table 

Search for a budgeting group by entering the name or filtering by Budgeting Group Status.  

🗎 For how to manage budgeting groups, please refer to this article for detailed information. 

Campaigns Table 

Campaigns added to a budgeting group are displayed in the Campaigns Table, labeled with the Budgeting Group they belong to. Use the Search by field, Status dropdown, and Columns selector to filter results or customize your view.

Arrange Columns

Click the Columns selector to select or deselect specific metrics to customize your table view. You can also drag the columns to reorder them.