Within the Ad Group Table, you can perform key actions such as updating default bids and enabling AI Bidding and Auto-Harvesting for applicable ad groups.

AI-Bidding & Target ACOS

AI Bidding is an automated bidding feature that adjusts bids in near real time based on a defined Target ACOS (Advertising Cost of Sales).

You can either:

• Set a Target ACOS manually, or

• Allow the system to determine it automatically using Auto Target ACOS.

By defining a Target ACOS, whether manually or automatically, you establish the efficiency goal for your campaigns. AI Bidding continuously optimizes bids to help stay within that target while maximizing performance.

Available Actions

• Edit Ad Group: Click the Edit icon to modify ad group details. Click Save to apply the changes. 

• Status Toggle: Click the toggle to pause or enable the ad group.  

• Bulk Actions: With Bulk Actions, you can update multiple ad groups at once. This includes changing ad group status, enabling or disabling AI Bidding, turning on Target ACOS, and enabling Auto-Harvesting.