BQool’s AI Bidding automatically adjusts your bids in near real time to help improve campaign performance and reduce ACOS. It optimizes bids using key metrics such as ACOS, CTR, and CVR, while aggregating data across multiple ad groups and campaigns for a more holistic optimization approach.
AI Bidding supports Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, requires no setup prerequisites, and helps achieve better results with minimal manual effort.
How to Enable AI Bidding?
1. Go to Ad Manager > Ad Groups.
2. Identify high ACOS ad groups, where AI optimization typically delivers the most noticeable improvements. You can do this by:
- Sorting the ACOS column from High to Low, or
- Clicking Filters > + Add Filter and searching for ad groups (for example, ACOS greater than 100).
3. Enable AI Bidding for the selected ad group(s) using the default Auto Target ACOS.
☛ Note: It is recommended to enable AI Bidding on high ACOS ad groups, as these tend to benefit most from AI optimization.
☛ Note: The Auto Target ACOS value is determined by AI and dynamically adjusted over time.
4. To save time, you can use Bulk Actions > Set AI-Bidding as Enabled to update multiple ad groups at once.
5. (Advanced users only) You have optionally set a custom Target ACOS by selecting Manual Target ACOS.
ACOS Strategy
For AI-Bidding, the default strategy is Auto Target ACOS + Moderate. This is our recommendation for most products.
Auto Target ACOS
Based on business needs, you can choose from three strategies: Conservative, Moderate, or Aggressive, to perfectly match your advertising goals and have more control over your ad spend.
- Conservative: This strategy prioritizes profitability. It carefully manages ad speng and focuses on shoppers who are most likely to purchase your products. It is ideal for saving money and maintaining a lower cost per sale. Best suited for sellers who are more budget constrained.
- Moderate: This is the default setting for all products. It balances growth and cost by aiming for steady sales growth while maintaining reasonable advertising spend. It is a good choice for sellers looking for a balanced approach between profitability and expansion.
- Aggressive: This strategy prioritizes rapid growth. It increases bids more aggressively to maximize product visibility and reach as many shoppers as possible. It is ideal for launching brand-new items or boosting product rankings in search results.
Manual Target ACOS
For sellers who prefer a customized approach, BQool provides smart recommendations based on your product's advertising performance over the past 30 or 90 days. The system analyzes the actual ACOS and suggests target ACOS ranges for Conservative, Moderate, and Aggressive strategies.
Simply review the recommendations and enter your desired Target ACOS in the percentage (%) field.
If the product’s actual ACOS > 70%, only the Conservative strategy is recommended.
For newly-launched products, select either Moderate or Aggressive with fixed ACOS ranges (Moderate: 35-50%, Aggressive: 51-70%) to accelerate campaign data collection.
Comments
0 comments
Article is closed for comments.