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Pricing Conflict between List Price and Sale Price in Seller Central

BQool Support
BQool Support
  • Updated

Sellers on Amazon can declare two different prices on the same listing: Your Price and Sale Price.

  • Your Price is the list price at which sellers intend to sell the product.
  • Sale Price is a temporary discount in price that sellers offer when placing a product on sale.

For instance, if your usual selling price for an item is $42.99, this would be "Your Price." Now, if you decide to offer a discount for a week, you would input the discounted price in the "Sale Price" field and specify the "Sale Start Date" and "Sale End Date."

As a result, when customers view the product page during the sale period, they will see your original price crossed out with the "Sale Price" displayed alongside the percentage saved. This creates the impression that the product is on sale, potentially enticing more buyers and resulting in increased sales.


It's important to understand that if you put both Your Price and Sale Price in Seller Central, and the listing is enabled repricing in BQool, there might be a price conflict. 

For example, if Your Price is set at $42.99 and repricing is activated in BQool, attempting to input a Sale Price in Seller Central will result in the Sale Price being automatically erased. This is because BQool only reprices based on Your Price to compete with other sellers as the Sale Price is not included in the SQS reports provided by Amazon.

To prevent price conflicts during sales, there are two possible solutions:

1. Manually pause repricing for the listing during the sale period and reactivate repricing once the sale ends.

2. Utilize a Repricing Schedule for the listing, effectively pausing repricing during the sale period.

For example, if the sale is from 2024/5/1 to 2024/5/10, you can set a Fixed Date Repricing Schedule, as illustrated in the image below. By setting up the Repricing Schedule, the repricing on the listing will be paused during the duration of the sale. Then the system will resume receiving SQS reports on 2024/5/11 when there is a price/position change among competitors.


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