We have derived the following rule settings which could make more sales for you from many of our users' accounts. If you're interested in a more aggressive Rule-Based rule, please take a look.
Please note that the following rule settings are just for your reference, we suggest you configure them based on competition and your own repricing expectations.
Also, the Rule was created from an FBA sellers point of view.
To boost more sales, we recommend competing with Buy Box Price in Rule-Based rules.
You can select the 3 default rules marked in red, which are all set to compete with Buy Box Price. Or you can customize your own rule by selecting Custom Rule.
You can tick Amazon/FBA/FBM as your competitors since NF sellers are unable to win the Buy Box.
For Custom Settings, you can configure them based on your scenario and decide to exclude/include only specific sellers.
Get Buy Box
To win the Buy Box, the more aggressive repricing method is to undercut competitor's price. Therefore, we suggest setting "When Buy Box Winner is above Min Price: Buy Box Price - X %/$".
In Advanced Settings, you can turn on FBA vs Amazon and FBA vs FBM settings.
FBA vs Amazon
When you are FBA seller and the BB is owned by Amazon, this setting will be applied.
Since Amazon has the higher possibility to win the BB, we suggest undercut it by X %/$.
FBA vs FBM
When you are FBA seller and the BB is owned by FBM, this setting will be applied.
Usually, FBA sellers has higher possibility to win the BB than FBM sellers, so there is no need to undercut your price. Instead, we suggest you raise your price it by X %/$.
Stay in Buy Box
You can select "Lower or Raise my Buy Box price: Lower to within 0.01$ / Raise to within 0.01$", and tick Amazon and FBA seller only is to avoid profit lost while the Buy Box is obtained.
This setting operates in two steps:
- Check if you are the lowest price. If you are not, this setting will lower your price to be 0.01$ less than the lowest Amazon/FBA competitor.
This is to make you obtain the BB as long as possible.
- If you are the lowest price already, it will check whether your price can be raised. If your price can be raised, the system will adjust your price to be 0.01$ less than your next Amazon/FBA competitor.
This is to make you maintain a higher profit.
(Buy Box) You: $15.00
Competitor 3(Amazon): $16
The setting will check if you are the lowest price. You are not, so it will lower your price.
The lowest-priced FBA/Amazon competitor is $14. You will be repriced to $13.99.
※ Example 2:
Competitor 2(FBA): $14.50
Competitor 3(Amazon): $16.00
The setting will check if you are the lowest price. You are, so it will then check if your price can be raised.
The next highest FBA/Amazon competitor is at $14.50 and your price will be raised to $14.49.
Repricing Schedule section is optional, you can decide whether to turn it on according to your scenario.
BQool is a competitor-based repricer, and we need the pricing competition information from Amazon SQS reports, which would only be sent if there is a change in prices or position. Therefore, if you have fewer competitors, it's suggested to turn on Repricing Schedule to trigger Amazon send SQS.
However, if you are only seller or have fewer competitors, it's suggested to turn on Repricing Schedule. The reason is that BQool is a competitor-based repricer, and we need the pricing competition information from Amazon SQS reports, which would only be sent if there is a change in prices or position.
If you have fewer competitors, which will lead to less frequency of price changes among competitors, we suggest you setting Repricing Schedule to allow the system to automatically make a price change once a day (at least) so that Amazon will update the information through SQS reports to the system.
For more detailed information, please visit this article.
In the last section, you can view the settings you just configure. After making sure all the settings are done, click Save and Finish to complete this rule.