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The Repricing Mechanics

BQool Support
BQool Support
  • Updated

Before explaining how BQool Repricing Mechanics operate, here are some critical points to give you some context.

  1. The Repricing Central competitor-based system targets eligible competitors and adjusts Your Price according to a given Repricing Rule.

  2. BQool needs the pricing competition information from Amazon SQS reports, which would only be sent if there is a change in prices or position. Once BQool receives the SQS report, the Repricing Mechanics would only change Your Price according to your Repricing Rules. 

  3. BQool cannot perform private label pricing based on the orders and inventory of specific listings, nor can BQool carry out repricing activities on cross ASIN.

What is Amazon SQS?

Amazon SQS (Simple Queue Service)

Amazon provides an information queue service, known as Amazon SQS. Third-party software, such as BQool, can utilize this queue service to exchange messages. It is the channel for BQool to send and receive the pricing results to and from Amazon.

The SQS contains information regarding the top 20 price ranks on the other listing page, seller IDs, price offers (Your Price + shipping), Buy Box winners, fulfillment types, product conditions (new, used, etc.), feedback rates, and more.

Please refer to our Support Article: Competitor Analysis for more detailed information.

Two Kinds of Repricing Speeds

BQool provides two kinds of pricing processing speeds after receiving the SQS from Amazon. Users with a subscription plan costing $100/month or more can enjoy an accelerated repricing speed that reprices as fast as Amazon allowes, whereas all other subscriptions come with a repricing speed that takes approximately 15 minutes to set a new Your Price. For more information, please visit the support article,“ What is the difference between Instant Repricing and 15 Minutes Repricing?.

Duplicate Listing

If you have two different SKUs under the same ASIN, BQool cannot distinguish between the two listings based on the SKUs because the SQS does not contain the SKU information. That being said, if the fulfillment type (FBA or FBM) or the product condition (New or Used) is different, then the system can differentiate between the two and reprice them accordingly. For more information regarding Duplicate Listings, please visit our Duplicate Listing support article.

The Repricing Procedure

The repricing procedure of BQool Repricing Central:

  1. When the listing is enabled for repricing for the first time, BQool sends out a pricing competition data request to the Amazon API (Application Programming Interface).  Subsequently, the pricing competition data is delivered through the Amazon API in SQS form back to BQool.

  2. Once the SQS is received, BQool adjusts the user's price based on the given Repricing Rule and sends the new price back to Amazon. Soon after Amazon receives the new price and confirms it, it proceeds to reflect the new price for the corresponding listing on the Seller's Amazon storefront.

If the user manually changes the price at Seller Central, BQool will not send out the pricing competition data request to Amazon, but will then automatically proceed to the next phase of the repricing process.

The Listing Is Enabled for Repricing. 

If there is any price change from the top 20 competitors or the users listed as competitors have changed, then Amazon sends an SQS notice to BQool. Please consider this as a Competition Price Change Notification.

There are certain circumstances when Amazon may take a long time to send the SQS to BQool, or even not send the SQS at all.

These circumstances include when a price change occurs outside of the top 20 offers being monitored, when you are the only seller in the competition, or when there is no price change from competitors.

If BQool does not receive the SQS from Amazon for over 12 hours, then BQool proactively triggers the SQS request from Amazon. Despite this, Amazon may not respond.

After receiving the new SQS from Amazon, BQool follows a designated Repricing Rule to configure the new price and sends it back to Amazon. In this way, Amazon receives and confirms the price change and changes the price on the Amazon Storefront.

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