Automatically switches repricing strategies based on FBA related conditions, this rule is exclusively for advanced FBA sellers.

Step 1

Hover your mouse over Repricing Rules > Add New Rule > Conditional Repricing > FBA Advanced Conditions.

Step 2

Following are 23 conditions which can be set as Main conditions or sub-conditions.

• Inventory age: Shows the age of your in-stock units.  Inventory age units = available + reserved - pending removal units.
• Sell-through rate: The number of units sold and delivered over the past 90 days divided by the average number of sellable units in fulfillment centers during that time.
• Historical days of supply: A low inventory level fee will only apply if a product's inventory level related to history days of supply is below 28 days.
• Units sold: The number of units sold in the last xx days.
• Units sold %: The percentage change of units sold in the last xx days.
• Sales: The amount of sales in the last xx days.
• Sales %: The percentage change of sales in the last xx days.
• Available quantity: The number of sellable units that you have in stock to fulfill orders. Available units don't include units that are pending removal.
• Inbound quantity: Total inbound quantity = inbound working + inbound shipped + inbound received.
• Reserved quantity: Inventory in the reserved status might be tied to a customer order in the process of being shipped between fulfillment centers, or set aside at a fulfillment center for additional processing.
• Unfulfillable quantity: Inventory in the unfulfillable status is not in sellable condition.
• Buy box wins: The listing's buy box winning percentage in the last 24 hours.
• Listing at min price: The listing that remained at min price for the last xx days.
• Listing at max price: The listing that remained at max price for the last xx days.
• Listing at lowest price: The listing that remained at lowest price for the last xx days.
• Listing did not win buy box: The listing that haven't won buy box for the last xx days.
• New listing is created: Newly created listing.
• Listing is restocked: Recently restocked listing.
• Storage type: Storage type: Standard-size, Oversize, Aerosol, Apparel, Flammable, Footwear, Extra-large and Other.
• Estimated excess: Estimated excess are units for which Amazon forecast that it will cost you more to keep in stock and pay storage costs than to reduce by repricing or liquidating.
• Long term storage fee: The total fee charged for FBA inventory stored for 181 days or longer.
• Long term storage units: The total FBA inventory units stored for 181 days or longer.

☛ Note:

1. A maximum of 2 sub-conditions can be added to each main condition.

2. Repricing will only be triggered when both the main condition and the sub-conditions have been met. 

3. If a scenario only matches either the main condition or the sub-condition, BQool will automatically check the next tier of conditions until it finds both the main and sub-condition are matching with the scenario. 

4. The applied order of Conditional Repricing begins from the top to the bottom. 

Step 3

After setting up the conditions, you can set different repricing strategies.

• Rule: The specified rules will be applied for repricing.

• Rule + Min Price: Set a new Min Price based on Lowest Price / ROI / Est. Profit or Est. Profit Margin, the new Min Price and the specified rules will be applied to adjust your price whenever the condition has been triggered. .

• Your Price:
  • Do Not Reprice - No repricing
  • Buy Box Price- Set Your New Price based on Buy Box Price +/- value
  • Your Price - Set Your New Price based on Current Your Price +/- value
  • Lowest Price - Set Your New Price based on the Lowest Price +/- value
  • Min Price - Set Your New Price based on Min Price +/- value
  • Max Price - Set Your New Price based on Max Price +/- value
  • Fixed Price – Fixed a specified price for Your Price 

☛ Note: To reset Min Price based on ROI / Est. Profit / Est. Profit Margin, the cost has to be added to the listings.

Step 4

After finishing setting up the conditions and repricing rule settings, go to “Rule Overview”, and click “Save and Finish”.

Step 5

Assign your newly-added conditional rules to the listings you would like to start repricing.

Examples (reference only)

If you would like to customize your price strategy based on the Buy Box Win %, BQool conditional repricer allows you to set specific rules that are triggered at different Buy Box Win % thresholds (the percentage of getting the Buy Box in the last 24 hours).

If the Buy Box Win % is above 80% in the past 24 hours, it may be advantageous to use the profit-based AI Profit Maximizer and increase the Min Price at the same time.

Take the image below for example, if the previous Est. Profit of Min was $8, adjusting the Est. Profit to $15 can result in an increase in the Min Price from $48.22 to $56.46. This strategic adjustment aims to optimize profits.

If the Buy Box Win % in the past 24 hours is between 60% and 80%, which is still within the acceptable range, it's suggested to change the rule from AI Profit Maximizer to AI Equalizer, and to make a slight reduction in the Min Price.

Take the image below for example, if the previous Est. Profit of Min was $15, reducing the Est. Profit to $10 result in an decrease in the Min Price from $56.46 to $50.58. This strategic adjustment aims to enhance Buy Box Win % by reducing Min Price and profit.

If the Buy Box Win % is below 59% in the past 24 hours, it's suggested to change the rule from AI Equalizer to sales-based AI Sales Maximizer, and to make a slight reduction in the Min Price.

Take the image below for example, if the previous Est. Profit of Min was $10, reducing the Est. Profit to $5 result in an decrease in the Min Price from $50.58 to $44.69. This strategic adjustment aims to enhance Buy Box Win % by reducing Min Price and profit.

It may be unable to increase the Buy Box Win % even if you lower the Min Price when the Buy Box Win % is below 30% in the past 24 hours. In such instances, considering both cost and profit, it's suggested to compete with the Lowest Price. This approach ensures that your price remains at the lowest t to enhance competitiveness.

☛ Looking for more case studies? Please visit Tutorial Video- Real-life Scenarios of Conditional Repricing for more information!