Auto Target ACOS

• Aggressive / Budget-Focused

• Maximize Growth & Spend

This strategy helps you capture additional traffic and conversions while maintaining overall budget control. Use Auto Target ACOS when you want more data, more traffic, and faster growth.

Expected Performance

• Higher spend / budget utilization

• More impressions and clicks

• More total orders (volume growth)

• ACOS may fluctuate or be higher than target especially early stage

• Faster learning and data accumulation

Best for Following Campaigns

1. New campaigns: auto helps kickstart performance

• No historical data yet

• Need traffic and data quickly

• System needs signals to optimize

2. Under-spending campaigns: auto increases bids to unlock traffic

• Budget not being fully used

• Low impressions / low clicks

• Ads inactive for long periods

3. High ACOS but low volume campaigns: auto helps test and explore more opportunities

• ACOS is high but impressions and orders are low because there is no enough data, not just inefficiency

4. Scaling / growth phase: auto pushes volume

• Product already converting

• Want more orders and revenue

• Okay with some ACOS fluctuation

5. Seasonal / promotional periods: auto helps capture demand

• Prime Day, holidays, launches

• Traffic matters more than strict efficiency

☛ Campaigns with Auto Target ACOS allow at least 5–7 days for initial performance, and 10–14 days for more reliable optimization. If those campaigns still don't performance well after 14 days, it usually means the issue is not bidding but campaign fundamentals.

Manual Target ACOS

• Conservative / Cost-Focused

• Maximize Efficiency and Control

This strategy helps you get more efficient spending and stable costs, but less aggressive growth. Use Manual when you want predictability, efficiency, and cost control.

Expected Performance

• More stable and controlled ACOS

• Lower or more efficient ad spend 

• Fewer impressions and clicks (compared to Auto)

• Potentially lower total orders

• Slower scaling but more predictable performance

Best for Following Campaigns

1. Mature campaigns: manual helps optimize efficiency

• Consistent conversion rate

• Predictable performance

2. High-spend campaigns: manual protects profitability

• Already spending a lot

• Small inefficiencies = big cost impact

3. High ACOS + high spend campaigns: manual tightens bids to bring ACOS down

• Spending a lot but inefficient

4. Profit-sensitive products: manual helps control cost

• Low margins

• Strict profitability requirements

5. Well-defined ACOS targets: manual follows that target precisely

• seller knows exact breakeven / profit ACOS