Bidding History

Bidding History displays a record of bid adjustments for each target within an ad group where AI bidding is enabled.

☛ Note: Manual bid changes are not included in Bidding History. 

Harvesting History 

Harvesting History displays both targets and negative targets that BQool automatically adds to your ad groups when Auto-Harvesting is applied.

☛ Note: Negative targets are added by the Search Term Isolation mechanism within Auto-Harvesting to protect high-performing Exact keywords from Broad/Phrase overlap and unnecessary ad spend.

Budgeting History 

Budgeting History displays a record of daily campaign budget adjustments made by BQool when the Budget Manager feature is enabled.

It helps you track how your campaigns’ budgets were adjusted over time and understand the impact of automated budget management.