• What Do the Labels in the “Added As” Column Mean?
• How Do I Review and Add Automated Keyword and Product Recommendations?
• What Are the Risks of Adding Negative Keywords or Products?
• How Do I Decide Which Terms Should Be Added as Negative Targets?

What Do the Labels in the “Added As” Column Mean?

The labels under the Added as column show types of system-driven updates made to your campaigns. 

The Added As column indicates the type of system-driven action applied to a target in your campaign.

Label	Label Name	Description
	Keyword Targeting	A search term automatically added by the system as a keyword target.
	Product Targeting	A search term automatically added by the system as a product target.
	Negative Product	ASINs added as negative products to prevent ads from showing on unprofitable, irrelevant, competitor, policy-sensitive, or duplicate listings.
	Negative Keyword	Negative keywords added by the Keyword Isolation feature to prevent Broad and Phrase keywords from overlapping with top-performing Exact keywords, reducing wasted spend.
	Added by Auto-Harvesting	Targets identified by the system as proven or high-potential keywords likely to drive clicks and conversions.

How Do I Review and Add Automated Keyword and Product Recommendations?

You can use the Add As feature to take a high-performing search term or product from one ad group and add it to another ad group as a new target.

This allows you to efficiently reuse successful keywords or products across campaigns and maximize the value of top-performing targets.

What Are the Risks of Adding Negative Keywords or Products?

Negative keywords and products help filter out irrelevant clicks, but overusing them can limit reach and reduce potential sales.

If too many negatives are added, you may unintentionally block high-performing search terms or products, leading to fewer impressions, clicks, and conversions.

Best practice: Add negative targets carefully and always review performance data before excluding terms.

How Do I Decide Which Terms Should Be Added as Negative Targets?

Look for search terms that generate high spend but low or zero conversions. These terms often hurt ROAS and campaign efficiency.

Use the Search Term Report to identify poor-performing queries, then exclude:

• Irrelevant or misleading search terms
• Competitor or non-convertible brand terms
• High-spend terms with no conversions