Search Terms table displays a list of search terms that have generated at least one click. This list can include both keyword searches and product or ASIN-based searches, giving you insight into which terms are driving actual clicks. By reviewing this table, you can identify high-performing search terms, add them as targets to optimize targeting, and make informed decisions to improve campaign efficiency.

This table is primarily used to review newly-added search terms each day and determine whether they should be added to your ad groups as targets.

Actions - Added as 

Upon viewing the search terms, you can add the terms / ASINs as keyword / product targets or negative keyword / product targets to selected ad groups. 

1. Under Search Terms table, click Add as button. For example, select Add as Product Target to add this ASIN as a product target in a specific ad group.  

Note: Click the Copy   icon to save the term for later use. 

2. Enter your bid amount for this product target and click Add.  

3. Select the campaign to add this product target to. 

4. Select the Ad Group. The selected ad structure is shown on the right grid. Click Save to save the addition.