• Can I Use Amazon’s Dynamic Bidding with BQool Advertising?
• Should I Use Auto Target ACOS?
• Should I use Manual Target ACOS?
• What Should I Be Aware of When Using Manual Target ACOS?
• What Are the Suggested Settings for Manual Target ACOS?
• Not Sure Whether to Use Auto or Manual Target ACOS?
• Why Should Only One Match Type Be Used per Ad Group?
• How Do I Know If Auto-Harvesting Is Working?

Can I Use Amazon’s Dynamic Bidding with BQool Advertising?

It’s recommended to disable Amazon’s dynamic bidding when using BQool Advertising. Since BQool already manages bid adjustments, enabling Amazon’s dynamic bidding may cause conflicting optimization logic.

Should I Use Auto Target ACOS?

Auto-Target ACOS is ideal if you prefer a hands-off approach. The system uses AI to analyze performance data and automatically determine an appropriate ACOS target for each campaign. 

This is especially useful if:

• You’re new to campaign optimization
• You don’t have a fixed ACOS goal
• You manage multiple campaigns at scale

Should I use Manual Target ACOS?

Use Manual Target ACOS if you’re an experienced seller with a clear ACOS target in mind. This option gives you greater control over bidding behavior and ad spend, allowing you to fine-tune performance based on your business strategy.

What Should I Be Aware of When Using Manual Target ACOS?

Manual Target ACOS requires a solid understanding of your profit margins and goals:

• Setting it too low may reduce visibility and traffic
• Setting it too high may hurt profitability

This option is best suited for experienced sellers who actively monitor and adjust campaign performance.

What Are the Suggested Settings for Manual Target ACOS?

• Start near your break-even ACOS to give the AI enough room to optimize while maintaining profitability
• Adjust gradually (±5–10%) based on your objective
  • Increase for growth and visibility
  • Decrease for profitability
• Monitor results regularly and adjust as needed to align with your business strategy

Not Sure Whether to Use Auto or Manual Target ACOS?

• If you prefer simplicity and automation, start with Auto-Target ACOS.
• If you want more control and have clear performance goals, Manual Target ACOS may be a better fit.

In general, new advertisers often begin with Auto, while experienced sellers use Manual to fine-tune results.

Why Should Only One Match Type Be Used per Ad Group?

Using a single match type (Exact, Phrase, or Broad) per ad group improves performance visibility and data clarity. This structure simplifies reporting and allows for more precise bid optimization.

What Are the Risks of Mixing Multiple Match Types in One Ad Group?

Combining multiple match types in the same ad group can:

• Obscure performance insights
• Make spend harder to control
• Cause internal competition between keywords

Separating match types leads to cleaner data and more accurate optimization.

How Do I Know If Auto-Harvesting Is Working?

You can confirm Auto-Harvesting is active by checking whether new keywords or product targets are automatically added to your campaigns.

Go to Ad History > Harvesting History to review when new targets were applied. Over time, you should also see improved reach and conversions without manual keyword discovery.