• How Is Ad Structure Organized on the Platform?
• Can I Easily Move Among Different Levels?
• What Happens When I Drill Down to a Lower Level?

How Is Ad Structure Organized on the Platform?

The platform follows a hierarchy similar to Amazon Ads: Campaigns → Ad Groups → Product Ads → Targeting → Search Terms.

This familiar structure makes it easy for users coming from Amazon Ads to understand and manage their campaigns.

Can I Easily Move Among Different Levels?

Yes. Navigation is handled through simple tabs. When you select a Goal, the view automatically updates to show the related Campaigns, and then Ad Groups, allowing you to manage and analyze connected items efficiently.

What Happens When I Drill Down to a Lower Level?

The interface is context-aware. As you drill down, higher levels are automatically grayed out so you can stay focused on the current level. This reduces distractions and provides a clean, focused view at each step.