Auto-Harvesting helps you automatically discover and manage high-performing keywords, allowing you to focus more on strategy and growth. It adds top-performing search terms to the most appropriate match types across your ad groups, avoids duplicate keywords, and still supports manual keyword additions for full control.

Keyword performance data is stored long-term and can be reviewed in Ad History, making it easier to scale campaigns efficiently and optimize conversions over time.

How to Enable Auto Harvesting?

Enable Auto-Harvesting to identify and add high-performing keywords and ASINs directly to your ad groups for improved targeting and performance.

☛ Note: Auto-Harvesting works only with manual campaigns. It does not apply to auto campaigns, where Amazon automatically selects keywords based on your listing content.

1. Go to Ad Manager > Campaigns.

2. Select an underperforming campaign or click Filters > + Add Filter to search for a campaign. 

3. To identify an underperforming campaign, apply a filter such as CTR less than 1, then click Apply.

4. From the filtered results, select a campaign.

5. You will be redirected to the Ad Groups page. Enable Auto-Harvesting for the selected ad group(s).

6. Repeat the steps above to enable Auto-Harvesting for all applicable ad groups.