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AI-Powered Match Buy Box Rules

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3 AI-Powered Match Buy Box Rules

  • AI Boost Profit
  • AI Grow Profit
  • AI Max Profit

 

Introduction to AI-Power Match Buy Box Rules

Rule Type Goal Description
AI Boost Profit Boost the profit

Before winning the Buy Box, the price will be repriced the most aggressively among these 3 rules.

The system will not reduce the price to be lower than Buy Box price.

AI Grow Profit Grow the profit

Before winning the Buy Box, the price will be repriced less aggressively compared to AI Boost Profit rule.

The system will not reduce the price to be lower than Buy Box price.

AI Max Profit Maximize the profit

Before winning the Buy Box, the price will be repriced the least aggressively among these 3 rules.

The system will not reduce the price to be lower than Buy Box price.

 

1. Before winning the Buy Box, the aggressiveness of repricing will be AI Boost Profit > AI Grow Profit > AI Max Profit.

2. After winning the Buy Box, the aggressiveness of increasing profits will be AI Max Profit > AI Grow Profit > AI Boost Profit.

 

6 scenarios in AI Rules

The following repricing measures based on 6 scenarios below can be set up:

 

  • When you are the Only Seller: It is not necessary to set a lower price and lose profits. Therefore, you can choose to Do Not Reprice or other options to boost profits.

  • When your product is not Buy Box eligible: You can choose to use Buy Box Price or other options.

  • When Buy Box is suppressed: For example, the price of the same product is lower on another e-commerce website (e.g.: eBay) Amazon won’t provide Buy Box Ownership to any sellers to get them to lower the product price until it is the lowest price across every e-commerce website.

  • When your Item Condition is Used: The profits from second-hand products are usually low, and competition is more complicated. e.g., FBA/ FBM or Non-Special Sellers. Therefore, using AI-Powered Repricing Rules to get the Buy Box will reduce profits. You can change to other functions to reach profit targets.

  • When your Product is Back-Ordered: You can continue to use the main AI-Powered Rules or other functions to sell their products.

  • When the Adjusted Price equals or is below the Min Price: The AI lowers the prices of the product to be equal to, or to be lower than the Min Price to get the Buy Box, and you should use the functions depending on the scenario to set up the price.

If you select Lowest Price in AI rules, the system will find the lowest price with the same fulfillment type and item condition as the listings.

For example,

  • For FBA new listings, FBA Lowest Price with new condition will be applied. If FBA Lowest Price is not available, the listing will not be repriced.
  • For FBM used listings, FBM Lowest Price with used condition will be applied. If FBM Lowest Price is not available, the listing will not be repriced.

Buy Box Winners

For AI rules, you can choose which type(s) of competitors you want to compete with. The default setting is all three options: Amazon/FBA/FBM will be ticked. 

For example, if you are a FBA seller and want to compete with FBA competitors only, you may untick Amazon/FBM and only tick FBA. 

By this setting, you will only compete with FBA BB owner. If it's a FBM seller winning the BB, the price will not be adjusted. 

 

Apply Price-Looping strategy

By turning on this feature, you can pause repricing for multiple times a day.

  • Raise your price every X Hours: You can choose from 3 to 24 hours.

  • Your Price: The price that will be kept at during Price-Looping Strategy period can be calculated by Max Price / Buy Box Price / Lowest Price / Your Price / Min Price.

  • Keep your price for X minutes. Start AI repricing thereafter: You can choose from 5 to 180 minutes.

 

1. Price-Looping Strategy is only available for AI-Power Match Buy Box rules.

2. You can choose to tun on either Price-Looping Strategy or Repricing Schedule. If Price-Looping Strategy is turned on, Schedule section will disappear.

3. After you update the rule, the system will start the first time of Price-Looping Strategy as soon as possible. Once the strategy has been applied the first time, the intervals of the following stategy applied time will be based on the Looping settings.

4. If the Looping settings have been changed during Price-Looping Strategy period, the new settings will be applied when the next Price-Looping Strategy time starts.

5. During the Price-Looping Strategy period, the price will only be changed once.

6. If the calculated Your Price is below Min Price, the new price will be Min Price.
    If the calculated Your Price is above Max Price, the new price will be Max Price.

 

Following are possible scenarios which you may use AI-Powered Match Buy Box rules instead of AI-Powered Win Buy Box rules since there is no need for you to undercut prices to win the Buy Box.

1. Have fewer competitors and have less pressure to liquidate your inventory.
If there are only a few competitors selling the listing, your inventory can be sold more quickly and you don’t have to worry the excess or aging inventory.  

2. Have good seller metrics.
If your store is with a higher Positive Rating, you have more chance to win the Buy Box without undercutting your competitor’s price to win the Buy Box.

3. FBA sellers.
FBA sellers have more advantages than FBM sellers when it comes to winning the Buy Box. Therefore, if you are the FBA seller, there is no need to undercut your competitor’s price to win the Buy Box.

 

For more detailed information, please watch the following video. 

 

 

 

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