Below are the variables you can type into your email templates:
| Variable | Description | Example |
|---|---|---|
| Buyer | ||
| {{buyer_full_name}} | Buyer's full name | Customer |
| {{buyer_first_name}} | Buyer's first name | Customer |
| {{buyer_last_name}} | Buyer's last name | Customer |
| {{buyer_email}} | Buyer’s email | msy4gr8wkslx7dc@marketplace.amazon.com |
| In accordance with the Amazon DPP policy, we've made changes to the Buyer name variables. For more information related to this policy change, please visit How will Amazon's Data Protection Policy (DPP) impacts Email Campaign? | ||
| Company | ||
| {{company_name}} | Company name | BQool Inc. |
| {{company_address1}} | Company address 1 | 123 Well Street |
| {{compay_address2}} | Company address 2 | Unit A |
| {{compay_city}} | Company City | Seattle |
| {{company_state}} | Company State | WA |
| {{company_zip}} | Company zip code | 98508 |
| {{company_country}} | Company country | USA |
| {{company_logo}} | Company Logo |  |
| {{store_name}} | Amazon store name | BQool Inc. |
| Order | ||
| {{order_date}} | Order date | 2014-07-01 |
| {{order_id}} | Order ID | 123456789 |
| {{order_total}} | Total order amount | $39.99 |
| {{item_total}} | Total number of items | 5 |
| Product | ||
| {{product_name}} | Product name | Amazon Fire Phone |
| {{product_name_asin}} | ASIN and product name | B00EOE0WKQ: Amazon Fire Phone |
| {{asin}} | ASIN | B00EOE0WKQ |
| {{image_product_name}} | Product image and name |
|
| Link | ||
| {{asin_link}} | ASIN Link to Amazon | B00EOE0WKQ |
| {{asin_url_link}} | ASIN URL Link to Amazon | |
| {{image_product_name_link}} | The product image and name link to Amazon |  |
| {{product_name_link}} | Product name link to Amazon | Amazon Fire Phone |
| {{product_name_asin_link}} | ASIN with a link to Amazon product detail page and product name | B00EOE0WKQ: Amazon Fire Phone |
| {{order_link: View Order}} | "View Order" link will direct buyers to Your Orders page. "View Order" text is customizable. | View Order |
| {{store_link: Amazon Store}} | Link to seller Amazon store page. “Amazon Store” text is customizable. | Amazon Store |
| {{contact_link: Contact Seller}} | "Contact Seller" link will direct buyers to contact the seller. "Contact Seller" text is customizable. | Contact Seller |
| {{feedback_link: Leave Feedback}} | "Leave Feedback" link will direct buyers to leave seller feedback. "Leave Feedback" text is customizable. | Leave Feedback |
| {{feedback_link_5_star: Leave your feedback here}} | Link to Amazon leave Feedback page plus 5-star image.'Leave your feedback here' text is customizable. |  |
| {{product_name_review_link}} | "Leave Product Review" link will direct buyers to write a product review. *Available for $25/month subscription and above* | Leave Product Review: Amazon Fire Phone |
| {{review_link_5_star: Write your review here}} | Link to Amazon review page plus product image, name, and 5 stars. 'Write your review here' text is customizable. |  |
| {{feedback_order_store_contact_link: Leave Feedback}} | The link will direct buyers to leave Feedback, view order page, visit Seller Amazon Store page and contact Seller directly. 'Leave Feedback' text is customizable. |  |
| {{review_feedback_image_product_contact_link: Write Review}} | The links will direct buyers to leave a Review/ Feedback, view product page, and contact seller directly. 'Write Review' text is customizable. |  |
| {{review_image_product_contact_link:Write Review}} | The links will direct buyers to leave a Review, view product page, and contact seller directly. 'Write Review' text is customizable. |  |
