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Email variables

Claire Lin

Below are the variables you can type into your email templates:
 

Variable Description Example
Buyer
{{buyer_full_name}} Buyer's full name Customer
{{buyer_first_name}} Buyer's first name Customer
{{buyer_last_name}} Buyer's last name Customer
{{buyer_email}} Buyer’s email msy4gr8wkslx7dc@marketplace.amazon.com 
In accordance with the Amazon DPP policy, we've made changes to the Buyer name variables. For more information related to this policy change, please visit How will Amazon's Data Protection Policy (DPP) impacts Email Campaign?
Company
{{company_name}} Company name BQool Inc.
{{company_address1}} Company address 1 123 Well Street
{{compay_address2}} Company address 2 Unit A
{{compay_city}} Company City Seattle
{{company_state}} Company State WA
{{company_zip}} Company zip code 98508
{{company_country}} Company country USA
{{company_logo}} Company Logo mceclip0.png
{{store_name}} Amazon store name BQool Inc.
Order
{{order_date}} Order date 2014-07-01
{{order_id}} Order ID 123456789
{{order_total}} Total order amount $39.99
{{item_total}} Total number of items 5
Product
{{product_name}} Product name Amazon Fire Phone
{{product_name_asin}} ASIN and product name B00EOE0WKQ: Amazon Fire Phone
{{asin}} ASIN B00EOE0WKQ
{{image_product_name}} Product image and name

Amazon Fire Phone

Link

{{feedback_link: Rate your experience with Feedback }}

"Rate your experience with Feedback" link will direct buyers to leave seller feedback. Rate your experience with Feedback
{{product_name_review_link}} "Leave Product Review" link will direct buyers to write a product review. 
  • Rate this item: Product Item1
  • Rate this item: Product Item2
  • Rate this item: Product Item3

 

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  • How will Amazon's Data Protection Policy (DPP) impact Email Campaign?
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