Below are the variables you can type into your email templates:
| Variable | Description | Example |
|---|---|---|
| Buyer | ||
| {{buyer_full_name}} | Buyer's full name | Customer |
| {{buyer_first_name}} | Buyer's first name | Customer |
| {{buyer_last_name}} | Buyer's last name | Customer |
| {{buyer_email}} | Buyer’s email | msy4gr8wkslx7dc@marketplace.amazon.com |
| In accordance with the Amazon DPP policy, we've made changes to the Buyer name variables. For more information related to this policy change, please visit How will Amazon's Data Protection Policy (DPP) impacts Email Campaign? | ||
| Company | ||
| {{company_name}} | Company name | BQool Inc. |
| {{company_address1}} | Company address 1 | 123 Well Street |
| {{compay_city}} | Company City | Seattle |
| {{company_state}} | Company State | WA |
| {{company_zip}} | Company zip code | 98508 |
| {{company_country}} | Company country | USA |
| {{company_logo}} | Company Logo |  |
| {{store_name}} | Amazon store name | BQool Inc. |
| Order | ||
| {{order_date}} | Order date | 2014-07-01 |
| {{order_id}} | Order ID | 123-456789-0000 |
| {{order_total}} | Total order amount | $39.99 |
| {{item_total}} | Total number of items | 5 |
| Product | ||
| {{product_name}} | Product name | Amazon Fire Phone |
| {{product_name_asin}} | ASIN and product name | B00EOE0WKQ: Amazon Fire Phone |
| {{asin}} | ASIN | B00EOE0WKQ |
| Link | ||
|
{{feedback_link: Rate your experience with Feedback }} |
"Rate your experience with Feedback" link will direct buyers to leave seller feedback. | Rate your experience with Feedback |
| {{product_name_review_link}} | "Leave Product Review" link will direct buyers to write a product review. |
|
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