Equipped with advanced machine learning algorithms, the BQool AI Repricer can construct the most optimal price point to win the Buy Box while increasing the price to maximize profit.

The Goal of the AI Creation

The goal of the AI-Powered Repricer is to streamline the creation of the Repricer rules. It will automatically factor in a wide range of competitors’ metrics that will impact the Buy Box win rate, including ASIN, fulfillment, the list price, seller metrics, and more. This enables the AI to outperform and compete more effectively against competitors with different seller profiles under every ASIN.

The Logic behind the AI Repricer

The system filters the price adjustments based on historical data to construct a range that we think has the highest chance of winning the buy box. This range represents the price adjustment based on competitors. The more data we collect, the smaller the range will be, until we know the most favorable price to acquire the buy box. The image below illustrates the list price configuration process of BQool’s AI repricer.

Competitor Profiling

Even more impressive, the AI can track and store the full history of sellers’ list prices and Buy Box prices, meaning it analyzes real-time market trends and historical pricing data for every Amazon ASIN. It can learn and predict the competition’s repricing patterns and call for a more aggressive repricing approach if needed.

5 AI Strategies

There are 5 variations of our AI Repricing rule, based on the level of competition.  

These are AI Sales Maximizer, AI Sales Booster, AI Equalizer, AI Profit Booster, and AI Profit Maximizer.

Additional Repricing Scenarios:

Users can further fine-tune if/then competition scenarios as outlined below:

When no one owns the Buy Box:

This scenario indicates Amazon has suppressed the Buy Box on this ASIN. 

When you are the only Seller:

This scenario indicates you are the only seller under the ASIN.

When your product is not Buy Box eligible: 

This scenario indicates your product is NF (Non-Feature Merchant). 

Support link: https://support.bqool.com/hc/en-us/articles/205479118-What-is-a-Non-Featured-Merchant- 

When your Product is backorder:

When the Amazon fulfilled inventory is in transit between different fulfillment centers, Amazon will mark the corresponding listing as ‘on backorder’ status. During the inventory transit period, the AI might determine to go to lower pricing to stay competitive for the Buy Box owner. Users can determine how to reprice in this given scenario to avoid any unexpected price drop.

Need help with your AI repricer? Click on the LIve chat button now!