When you're not in the Buy Box, these are the settings that will be used. The available options and the corresponding scenarios displayed will be dependent on whether you choose to compete against the “Lowest Price” or the “Buy Box Price” (See below) as selected from the previous Competitor screen.
Compete with Buy Box Price
Buy Box Winner found between Min & Max
When Buy Box Winner is above Min Price
Choose how to compete when your competitor's price is greater than your Min Price.
- Buy Box Price +/- value: set Your Price according to your competitor's price.
- Min Price + value: set Your Price according to your Min Price.
- Max Price - value: set Your Price according to your Max Price.
Example:
Min Price: $12.00
Buy Box winner: $15.00
You: $18.00
Your competitor's price ($15.00) is greater than your Min Price.
Your Price after repricing is < $15.00 - 0.01 = $14.99 >.
When Buy Box Winner is below Min Price
Choose how to compete when your competitor's price is less than your Min Price.
- Use Auto Compete: [Double Buy Box only] Auto Compete actively finds the next Buy Box winner and applies the corresponding Repricing Setting.
Learn more about the Double Buy Box - Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
When Buy Box Winner equals Min Price
Choose how to compete when your competitor's price equals your Min Price.
- Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
Buy Box Winners found outside Min & Max
Choose a new price for scenarios where the Buy Box winner(s) is not included within your Min and Max prices.
- When Buy Box Winners found above Max Price:
- When Buy Box Winners found below Min Price:
- When Buy Box Winners found below Min Price & above Max Price (Double Buy Box only):
- Use Max Price: set Your Price to Max Price.
- Use Min Price: set Your Price to Min Price.
- Do Not Reprice: leave Your Price unchanged.
Buy Box Winner not found
Choose how to adjust Your Price when the Buy Box is suppressed.
- Min Price: set your price to Min price (customizable).
- Max Price: set your price to Max price (customizable).
- Your Price: set your price based on your current price (customizable).
- Do Not Reprice: leave Your Price unchanged.
- Fixed Price: adjust Your Price to a fixed number.
Competition not Found
When you are the only seller:
Choose how to adjust Your Price when you have no competition.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to Your Price, Min Price, or Max Price.
When Buy Box Winners excluded by your settings:
Choose how to adjust Your Price when the Buy Box winner is excluded by your settings
Compete with Lowest Price
Competition found between Min & Max

When Competitor is above Min Price
Choose how to compete when your competitor's price is greater than your Min Price.
- Buy Box Price +/- value: set Your Price according to your competitor's price.
- Min Price + value: set Your Price according to your Min Price.
- Max Price - value: set Your Price according to your Max Price.
You set the rule to < Competitor Price - 0.01 value >.
Min Price: $12.00
Competitor: $15.00
You: $18.00
Your competitor's price ($15.00) is greater than your Min Price.
Your Price after repricing is < $15.00 - 0.01 = $14.99 >.
When Competitor is below Min Price
Choose how to compete when your competitor's price is less than your Min Price.
- Use Auto Compete: When the lowest price is excluded, Auto Compete actively finds the next competitor and applies the corresponding Repricing Settings.
Learn more about Auto Compete - Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
When Competitor equals Min Price
Choose how to compete when your competitor's price equals your Min Price.
- Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
Competition found outside Min & Max
Choose a new price for scenarios where the Competition is not included within your Min and Max prices.
- When all competitors are above Max Price:
- When all competitors are below Min Price:
- When all competitors are below Min Price & above Max Price:
- Use Max Price: set Your Price to Max Price.
- Use Min Price: set Your Price to Min Price.
- Do Not Reprice: leave Your Price unchanged.
Competition not Found
When you are the only seller:
Choose how to adjust Your Price when you have no competition.
- Use Max Price: set Your Price to Max Price.
- Do Not Reprice: leave Your Price unchanged.
- Customize Your Price: adjust Your Price according to Your Price, Min Price, or Max Price.
When competitors excluded by your settings:
Choose how to adjust Your Price when all the competitors are excluded by your settings
Min Price Protection Default Settings
The Min Price Protection Default Settings allows you to adjust Your Price in the event that your rules try to reprice below your set Min Price. You can set it to:
- Use Min Price: set Your Price to Min Price.
- Use Max Price: set Your Price to Max Price.
- Customize Your Price: adjust Your Price according to your Competitor's Price, Min Price, or Max Price.
Note: If the end value reflects a price lower than your Min Price, then Your Price will instead default to Min Price.
If you are satisfied with your rule, click Save to create the new rule.
If you want more options for competing with different sellers under different scenarios, proceed to the
Advanced Settings. Learn more about Advanced Settings.
Lastly, please check the article about the Custom Settings.