Advanced Setting Strategy Guide

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Advanced Setting- Time to More Specific 

With the Advanced Settings, Amazon sellers can specify on how the repricing system should react to a certain competition scenario. Please note that the activated Advanced Setting will supersede Repricing Settings. If you need a quick template to setup, here I include some common scenarios and strategies for both FBA and FBM sellers.  

FBA listings vs FBA listings and FBM listings:  

With these two Advanced Setting, when your FBA listings go head to head with another FBA listing, Your Price will match it automatically. Conversely, when your FBA listings competing with the FBM listing, Your Price will be set at a moderate distance from the FBM listings by 3 % above its price. The setting is highly versatile and flexible, which ensure the maximized profit and increase the chance of winning the Buy Box.   

FBM listings vs FBA listings and FBM listings: 

As mentioned, FBM listings have some disadvantages against FBA listings over winning the Buy Box ownership. It’s prudent to set Your Price 3% less than the FBA Competitor’s Price in order to stay at a moderate distance. Speaking of playing safe cards here, when FBM vs FBM, it’s recommended to match Your Price with it. It is a moderate approach to avoid losing profit and stay active in the Price competition.   

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