[NEW] Email Campaigns Setup

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Email Campaign Setup  

Under the campaign setup interface, you can follow these five steps.

1. Setup: 

You will need to enter a Campaign Name and Campaign Description. We recommend that you set the Campaign Status at Test.

Also, please include BQool email to Amazon Approved sender email list in Seller Central. Make sure the BQool email is registered as an approved sender with Amazon. Otherwise, Amazon will block the feedback/review request emails sent by BQool, and the buyers will not receive them.

 


2. Template

Template: Feedback/ Review temple all on one setting.

BQool reorganizes the template selection layouts and aggregates the feedback and review templates all in one setting. You can easily select whichever feature-packed template fits your campaign preference.

Local language for each marketplace

BQool provides a set of templates for non-English speaking marketplaces that lets sellers use the marketplace’s local language when sending emails.

 The picture below illustrates the email template from the ES marketplace.

  • Background Themes

    Pick the most suitable design for your email campaign.

  • Saved Template - You can choose from one of the templates that you have previously saved

 

New feature - upload customized template

  • Background Themes - Pick the most suitable design for your email campaign. “Add theme” allows users to upload their customized templates.



3. Content: 

Whether you decide to use your own template or select from one of our templates, there are three key tools under the content step that will help make your email campaign stand out.

The Order ID variable can be inserted into the email subject directly.If you want to include the buyer name in the subject line, please copy the variable in the content {{buyer_full_name}} and then paste in the subject line.

 

After you are satisfied with the subject line and email body, you can use the following tools to improve your campaign further. 

Resize
Tool Bar

HTML Code
Insert a Picture+Link
Attach Screenshot
Insert a Message with Link
Variables
Attachment

Resize

You can change the size of the content window for easy editing.
Simply hover the mouse icon on the bottom right triangle icon. A Resize notice will appear. You can change the size of the content window by dragging the triangle downward.

 

Toolbar

The new toolbar at the top of the content window is designed to help you quickly find the formatting you need to better shape the way you want to communicate with the email receiver.

Some tools that are worth mentioning include text styles, content alignment (left, center, right, justified), indentation, images, links and HTML code customization.

HTML Code

The HTML Code customization allow code savvy users to specify the details and format of the email content further. You can refer to the Amazon HTML code policy as a guideline when coding.

Insert a Picture+Link

You can insert your own images for better illustration purposes and make the email more engaging and interesting.

When configuring the image details, please follow these steps: Upload > Image Info > Link (Optional)

Upload

Select a picture on your PC and click ”send it to the server.”

Image Info

Next, the sent image will appear on the Image Info tab where you can further specify the width and the height of the image.

The purpose of the alternative text is meant for a situation when the image can't be shown on the email for some reason. Then, the email will display the alternative text to replace the designated image.

Link

Lastly, you can add an external link to an image. BQool recommends that you only link to YouTube tutorials because Amazon’s policy is clear to only use embedded links for tutorials and not for promotional materials. It is of paramount importance to comply with Amazon TOS.

After you have saved the setting, you can find the image in the Content. You can click on the Preview bottom on the upper right to see the presentation of your email.

You can click on the inserted “image.” Then, the system will re-direct you to the designated YouTube tutorial video. 

Attach Screenshot

More conveniently, you can directly attach a screenshot onto the email content platform as seen below and use “Preview” to see the final presentation of the email.

Insert a Message with Link

To add a link to text, simply click the “link” button, insert your text and the URL you want to link to. BQool recommends that you only link to YouTube tutorials because Amazon’s policy is clear to only use embedded links for tutorials and not for promotional materials.

Next, you can see the Text embedded with the YouTube link in the Email Content.

Variable

You can insert variables into the email to display specific order information for the individual buyer. We grouped available variables into six categories. Please click on the category to expand the list of available variables.

Attachment 

Popular attachments to send to buyers are often recipe books and user manuals. Please refer to the upload guideline.

    1. You need to first upload the file using the blue + logo 
    2. Click on the attached file to insert the file into your email body
    3. The file name should show up as a variable
    4. Once the file is uploaded to the Cloud base, it is not yet included in the template. Therefore, after you upload the file, please choose a position to insert the attachment variable. Only then, the file will appear on the email.

  • Save as Template - If you like this email template you created, save it as a template for future use. Please click on the save button in the bottom left-hand side.

Now you can preview the email before you move to the next stage by clicking the Preview icon.


4. Filters: There are many filters available to target more specific customers. Please remember to select the correct options after toggling one of the Filters. Please visit Email Campaign Filters for more information. 

  • Exclude/Include orders with promotion/ship promotion filters are created to avoid request Product Review on promotional order to comply with Amazon's guidelines. Please know that if you turn on include promotion orders then the emails will only create the orders applied to promotion.

Note: There are two filters that require extra authorization from Seller Central account. Please refer to the Positive Feedback Integration support article for details   


There are three other events below that will automatically send the campaign emails to the buyers. Only one event can be turned on for the same campaign.

  • Remove Negative Feedback: Automatically send an email after a customer leaves a negative feedback (one and two star). 

    Remove Neutral Feedback: Automatically send an email after a customer leaves a neutral (three-star) feedback. 

  • Late Shipment: Automatically send an email if a shipment is due to arrive late. You can set when to send the email according to the order date.

5. Schedule: There are three settings you can set for your campaign schedule.

  • Pending period of FBA Orders
    Note: The delivery option is only available for FBA orders
  • Pending period of FBM Orders
  • Email Delivery Time: as soon as possible or a fixed time at particular time zone

Lastly, please do not forget to Save Campaign when you are done. Unlike the default Campaign, the Campaign that you created or copied can be edited at any time.

 

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