Why are my listings being delisted and marked as Potential Pricing Error?

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As of January 14, 2015, Amazon introduced safety measures to reduce price error risks to sellers and avoid negative customer experiences. If Amazon's algorithm believes listings are priced too low or too high, Amazon will mark it as a potential pricing error and deactivate the affected listings. In order to start using BQool's Repricing Central, sellers will need to set a minimum and maximum allowed selling price in Repricing Central for each listing in their inventory. At the same time, we recommend you set a min and max prices in Seller Central as well to eliminate the chance of being delisted. 

Let's focus on the mechanics of Min & Max price on the BQool end first. 

How the Min & Max prices are calculated on the BQool end.

According to our user feedback analysis, we notice that the majority of the listings being deactivated by Amazon are caused by the miscalculated Min and Max price range set in Seller Central.

It's very important to take into consideration that the Min and Max price of Seller Central does not include shipping whereas the Min and Max price of BQool does include shipping fee.

As BQool Min & Max Price Range counts shipping fee in, meaning the amount of (Your Price + Shipping fee) will be within BQool Min Max range, while Seller Central Min and Max Prices limit “Your Price” only and “Your Price” is updated by Repricing Central.

Following that, some examples below can help you understand the importance of considering shipping fee when the user fills Min and Max Prices in Repricing Central and Amazon Seller Central. Notably, inappropriate Min and Max Prices settings will cause the potential pricing error and Amazon will deactivate the listings.

Please note that only the FBM shipping fee can be more than $0 both on the BQool and Seller Central end.

  • When Seller Central Min Max Range is equal to BQool

 

BQool Min Price

BQool Max Price

Seller Central Min Price

Seller Central Max Price

Value

$5

$10

$5

$10

Implication

(Your Price + Shipping Fee) can’t be lower than $5

(Your Price + Shipping Fee) can’t be higher than $10

Your price can’t be lower than $5

Your price can’t be higher than 10

1. If Repricing Central gets the shipping data, which is equal to $1, “Your Price” will be adjusted between $4 USD to $9 USD. In this case, BQool could potentially send $ 4 to Seller Central, which will cause a potential pricing error as $4 is lower than Seller Central Min Price ($5)

2. If shipping fee in Repricing Central is equal to $0, then setting the same Min and Max Prices in Repricing Central and Amazon Seller Central is viable.

  • When Seller Central Min Max Range is wider than BQool

 

BQool Min Price

BQool Max Price

Seller Central Min Price

Seller Central Max Price

Value

$5

$10

$4

$11

Implication

(Your Price + Shipping Fee) can’t be lower than $5

(Your Price + Shipping Fee) can’t be higher than $10

Your price can’t be lower than $4

Your price can’t be higher than 11

1. If Repricing Central gets the shipping data, which is equal to $ 2, “Your Price” will be adjusted between $3 to $8. In this case, Repricing Central is still likely to adjust the price to $3 and it falls outside the Seller Central Min Max Price Range.

2. If Repricing Central gets the data, shipping fee is equal to $1, “Your Price” will be adjusted between $ 4 and $9, and Repricing Central will not send out a price that is out of Seller Central Min and Max Range.

  • When BQool Max Price is higher than Seller Central

 

BQool Min Price

BQool Max Price

Seller Central Min Price

Seller Central Max Price

Value

$5

$12

$5

$10

Implication

(Your Price + Shipping Fee) can’t be lower than $5

(Your Price + Shipping Fee) can’t be higher than $12

Your price can’t be lower than $5

Your price can’t be higher than 10

1. If Repricing Central gets the data, shipping fee is equal to $1, “Your Price” will be adjusted between $4 USD to $11 USD. In this case, Repricing Central could possibly send $11 to Seller Central, which will cause a potential pricing error as $11 is higher than Seller Central max price ($10). Also, once the price is adjusted to $4, it can cause a potential pricing error as well.

  • When BQool Min Price is lower than Seller Central

 

BQool Min Price

BQool Max Price

Seller Central Min Price

Seller Central Max Price

Value

$4

$10

$5

$10

Implication

(Your Price + Shipping Fee) can’t be lower than $4

(Your Price + Shipping Fee) can’t be higher than $10

Your price can’t be lower than $5

Your price can’t be higher than 10

1. If Repricing Central gets the shipping data, no matter if the shipping fee is equal to 0 or not, Repricing Central could change the price to $4 or even lower. Thus, the setting of lower Min price in Repricing Central could cause a potential pricing error in any perceived future scenarios.

  • When BQool Min Price is higher than Seller Central

 

BQool Min Price

BQool Max Price

Seller Central Min Price

Seller Central Max Price

Value

$ 6

$10

$5

$10

Implication

(Your Price + Shipping Fee) can’t be lower than $6

(Your Price + Shipping Fee) can’t be higher than $10

Your price can’t be lower than $5

Your price can’t be higher than 10

1. If Repricing Central gets the data, shipping fee is equal to $1,“Your Price” will be adjusted between $5 to $9. In this case, Repricing Central will not adjust the Your Price outside of Seller Central Price Range ($5~$10)

2. If Repricing Central gets the Shipping data, which is equal to $ 2, “Your price” will be adjusted between $4 to $8, so it will be possible to send a price at $4 and cause a potential pricing error.

Sometimes, the listing is delisted and flagged as a potential pricing error, but the List Price (Your Price+ Shipping) is within the Min-Max Price Range in Seller Central. It could be caused by Amazon’s internal algorithm to ensure that sellers offer fair prices to Amazon buyers. In this case, you may consult the Amazon support team with this issue.

How to Resolve the Pricing Error Issue within Seller Central.

If you have listings deactivated due to potential pricing errors, you can resolve them by taking the below actions within Seller Central:

  • The Fix price alerts notification under the Potential pricing error red flag at the top left. 
  • The Fix Price Alerts option under Pricing tab at the upper left.
  • The Performance Notifications option under the Performance tab at the upper left.
  • Go to Inventory > Manage Inventory > filter for Inactive listings and check for pricing error notifications on listings.

In the case that your listing is deactivated, you can reactivate it by updating the details of the listing via: 

  • Manage Inventory
  • Price & Quantity file
  • Inventory Loader file

You can either :

  1. update your offer price, or
  2. confirm your offer price by setting “Your minimum price” and “Your maximum price” in BQool Repricing Central so that your offer price is within Amazon Seller Central minimum and maximum price range. It's very important to take into consideration that Seller Central's Min and Max price does not include shipping while BQool's Min and Max does include shipping. The example below illustrates possible settings for an FBM seller with a shipping of $5. The range in Seller Central is made wider than necessary in this example for illustration purposes:
      Min price Max price
    In Amazon Seller Central
    (these prices exclude shipping)
    15 45
    In BQool Repricing Central
    (these prices include shipping)
    25 40

 

Note: If you only update the offer price and do not set a minimum and maximum price range, Amazon will continue to use internal data to help detect potential pricing errors, and you will receive more frequent pricing error notices from Amazon.

Note 2: As long as you have properly set your min and max price range to be wider in Seller Central than in Repricing Central, BQool will never reprice your listing below your min price or above your max price and Amazon will not detect any pricing error or delist your listing.

A New Solution to Counteract Amazon Potential Pricing Error 

BQool has rolled out the new feature update: Delisted Tabel with the goal of eliminating the impact of Amazon Potential Pricing Error issue.

For more in-depth details of the new solution, please visit our Support Article and Youtube links outlined below. 

Have more questions? Submit a request

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