As of January 14, 2015, Amazon introduced safety measures to reduce price error risks to sellers and avoid negative customer experiences. If Amazon's algorithm believes listings are priced too low or too high, Amazon will mark it as a potential pricing error and deactivate the affected listings. In order to start using BQool's Repricing Central, sellers will need to set a minimum and maximum allowed selling price in Repricing Central for each listing in their inventory. At the same time, we recommend you set a min and max prices in Seller Central as well to eliminate the chance of being delisted. 

You can watch our YouTube video related to the Potential Pricing Error:

Let's focus on the mechanics of Min & Max price on the BQool end first. 

How the Min & Max prices are calculated in BQool?

According to our user feedback analysis, we've noticed that the majority of the listings deactivated by Amazon are caused by the miscalculated Min and Max price range set in Seller Central.

It's very important to take into consideration that the Min and Max prices in Seller Central do not include shipping, whereas the Min and Max prices in BQool do include shipping fee.

Since BQool's Min/Max Price Range counts shipping fee in, meaning the amount of (Your Price + Shipping) will fall within BQool's Min/Max range. However, the Min and Max Prices in Seller Central apply only to “Your Price”, which is updated by Repricing Central.

Inappropriate Min and Max Price settings can lead to potential pricing errors, which may result in Amazon deactivating the listings. To further illustrate the importance of considering the shipping fee when setting Min and Max Prices in Repricing Central and Amazon Seller Central, here are some examples.

Seller Central Min/Max Range is equal to BQool

• If Repricing Central retrieves shipping data equal to $1, then Your Price will be adjusted between $4 and $9. In this case, BQool could potentially send $4 to Seller Central, resulting in a pricing error, as $4 is below the Seller Central Min Price of $5.
• If the shipping fee in Repricing Central is $0, then setting the same Min and Max Prices in both Repricing Central and Amazon Seller Central is viable.

Seller Central Min/Max Range is wider than BQool

• If Repricing Central retrieves shipping data equal to $2, then Your Price will be adjusted between $3 and $8. In this case, BQool could potentially send $3 to Seller Central, resulting in a pricing error, as $3 is below the Seller Central Min Price of $4.

BQool Max Price is higher than Seller Central

• If Repricing Central retrieves shipping data equal to $1, then Your Price will be adjusted between $4 and $11. In this case, BQool could potentially send $11 to Seller Central, resulting in a pricing error, as $11 is above the Seller Central Max Price of $10. Similarly, if the price adjusts to $4, it could also lead to a potential pricing error.

BQool Min Price < Seller Central Min Price

• If Repricing Central retrieves shipping data, regardless of whether the shipping fee is $0 or another amount, it may adjust the price to $4 or even lower. Therefore, setting a lower Min Price in Repricing Central could lead to potential pricing errors in various future scenarios.

BQool Min Price > Seller Central Min Price

• If Repricing Central retrieves shipping data equal to $2, then Your Price will be adjusted between $4 and $8. In this case, BQool could potentially send $4 to Seller Central, resulting in a pricing error, as $4 is below the Seller Central Min Price of $5. 

Sometimes a listing may be delisted and flagged as a potential pricing error, even if the List Price (Your Price + Shipping) is within the Min/Max Price Range in Seller Central. This may be due to Amazon’s internal algorithm aimed at ensuring fair pricing for buyers. In such cases, you may reach out to the Amazon support team for assistance.

How to Resolve the Pricing Error Issue in Seller Central?

If you have listings deactivated due to potential pricing errors, you can resolve them by taking the actions below within Seller Central:

Step 1:

Go to Seller Central > Inventory> Manage All Inventory. 

Step 2:

Enter the Minumum and Maximum price in Seller Central.

Step 3:

• update your list price
• set Min Price/Max Price in BQool and ensure the range falls within the minimum and maximum price range set in Amazon Seller Central. It's very important to take into consideration that Seller Central's Min and Max price does not include shipping, while BQool's Min and Max does include shipping.

The example below illustrates possible settings for an FBM seller with the shipping of $5. The range in Seller Central is made wider than necessary in this example for illustration purposes. 

Note: 

• If you only update the offer price and do not set a minimum and maximum price range, Amazon will continue to use internal data to help detect potential pricing errors, and you will receive more frequent pricing error notices from Amazon.
• As long as you have properly set your min and max price range to be wider in Seller Central than in Repricing Central, BQool will never reprice your listing below your min price or above your max price and Amazon will not detect any pricing error or delist your listing.

A New Solution to Counteract Amazon Potential Pricing Error 

For more in-depth details of the solution, please visit our Support Article and Youtube links below. 

• 🎬How to Fix and Prevent Amazon Potential Pricing Errors and Delisted Listings with BQool?
• 🎬How to Solve Potential Pricing Error / Delisting - BQool Repricing Central Tutorial

• 📖How to adjust my Minimum price and Maximum Price in Seller Central?